THE ART OF SLEEP WAS NOT CREATED OVERNIGHT
Epeda’s excellence did not emerge overnight. Since 1929, Epeda has brought together the best of French tradition and technology to develop its bedding. Behind its unique know-how, that of its talented people and craftsmen, who have been carrying on the Art of Sleep for generations. Under its unrivaled elegance, that of its materials, flax, hemp and fine wool, coming from carefully selected French producers. Because Epeda’s uniqueness is also anchored in its unshakeable will to produce in France, a choice which without a doubt contributes to its incomparable qualities.
Long nights to the Art of Sleep
Mr. Bertrand Faure set up his first workshop in Levallois-Perret, near Paris, to manufacture seats for Parisian subways and tramways. Thanks to his experience and progress being underway, Faure’s Cie quickly branched out into new fields and took up saddlery for automobiles and planes.
The mechanics took off. Eager to improve the comfort of his seats, Mr. Faure bought a spring suspension manufacturing license, the EPEDA patent, EPEDA being the acronym of its inventors’ patronyms, the Germans Ehlenbeck, Pattes and Daverpolster. He clearly improved passengers’ well-being and that of his workers who, at nap time, would naturally take over the streetcar seats. Mr Faure came up with an idea while observing them: the Epeda system could be used to produce a mattress? No sooner said than done: the very first spring mattress came to light in Faure’s workshops. He didn’t know at the time, but he was going to dethrone the woolen mattress, and change the nights of French people forever.
Early 1930’s, the know-how in mattress-making was reserved for professionals, and the hotel industry and healthcare facilities (hospitals, sanatoriums, etc.) were the first ones to be won over and served. It must be said that the irresistible mattress had a 20-year guarantee and the demonstration of its extraordinary resistance – under the supervision of a bailiff and after being compressed several times by a 15-tonne steamroller – did not fail to impress. Paid leaves emphasized the success of the model: hotels, guest houses, cruising companies and vacation resorts were crazy about the “long-lasting elastic mattress” whose great reputation spread like wildfire. Then at the peak of their fame, shipping companies had already placed an order and Epeda mattresses actively contributed to the prestige of their liners. You can easily picture the travelers of mythical shipping companies cleaving through the waves comfortably lying down on board the Normandie, the Lafayette or the Île-de-France liners. Who knows, the EPEDA mattresses might have sailed to New York at the down of the 1930’s?
Driven by its growing success, Epeda officially became a brand in 1950. Four years later, the general public could finally try this famous and praised mattress. “Epeda sleep, happy awakenings”, “the Epeda mattress [which] makes you sleep better”, some slogans cut a swathe and contributed to the notoriety of the brand. Over time, the quality got even better, each day driven by the love of a well-done job. Backstage, Epeda’s craftsmen, workers and seamstresses knew their craft like the back of their hands and the tradition of Epeda’s fine techniques was from this point forward passed on from one generation to the next.
In 1967, once again driven by the idea of evermore precise comfort, Faure’s Cie set out again to conquer innovation. After making the rounds of inventions and rummage about international licenses, once again, it ploughed money in a German suspension patent. Rather than a mesh of single springs, it was a single wire of steel knitted in coils, effectively marking the end of the spring that would treacherously wake you up. Therefore, with its multispire technology, Epeda created “the most comfortable mattresses in the world”, those that make the heroes of the first TV spots say, “I want my Epeda!”.
It was the year of consecration. The excellence of the brand was officially recognized, and it was elected as the N°1 brand in French bedding. Far from falling asleep on its laurels, since then, Epeda has kept reinventing itself, stretching the limits of comfort, choosing evermore fine materials and finishing. The brand managed to combine technological innovations with its historical know-how.
Epeda launches its first advertising campaign on Multispire® technology. The invention of multizone springs (1996) which were adapted to the sleeper’s morphology, then the Air’optima pocket springs (2006) with their gradual comfort; the multi-active suspension (2011) was combined with morphological shock absorbers so that the mattress would keep its shape and the breathable multi-air springs (2012) made it possible to optimize its durability.
With its Dedicace collection launched in 2006, Epeda took up the technique at the origin of the brand’s renown again: tufting. From this meticulous operation, which involves hand-knotting each of the 42 transverse links in order to connect the sides of the mattress, the luxurious quilting and Dedicace durability were created, so emblematic of a high French bedding tradition. A perpetual adaptability which enabled Epeda to extend the Art of Sleep all over the world and to celebrate its 90th anniversary. When he put down his tools in the Levallois-Perret workshop, Bertrand Faure probably had not imagined how far his streetcar seats would have taken him.
Epeda mattresses incorporate a new technology: multi-air®.
Creation of the Art of Sleep!
Epeda therefore became the voice of Sleepers (sleep lovers) for whom the company has exceptional nights in stock.
Updated version of the mattress ticking.
Epeda celebrated the ticking of its beginnings. And has continued to reinvent sleep.